Michelle Malkin is an Idiot
What happened to Hot Air?

By Mary    ·     February 27th, 2008 at 5:07 pm

vent-michelle-malkin.jpg

When Michelle Malkin launched hotair.com in April 2006, it was billed as “the world’s first conservative internet broadcast network”.

Here’s the press release:

Washington, DC, USA, April 24, 2006 — Hot Air, the world’s first conservative Internet broadcast network, launches today. Founder and CEO Michelle Malkin leads a multi-talented, tech-savvy staff on the cutting edge of the Internet video/TV convergence.

Hot Air’s ground-breaking, irreverent daily video newscast, “Vent with Michelle Malkin,” tackles media sacred cows and left-wing shibboleths — harnessing the best blog reporting and analysis across the Internet. Today’s inaugural newscast skewers U.S. high-tech titans kowtowing to China’s tyrants.

This is not your father’s nightly news.

Hot Air exposes new viewers of all political stripes to the world of videoblogging, animation, and podcasting. The network has signed on independent affiliates from Paris to Washington, D.C. Advertisers have lined up; Hot Air has already sold pre-roll video ads through the first week.

Malkin also bragged about the long line of advertisers waiting to advertise on Vent:

Advertisers have lined up; Hot Air has already sold pre-roll video ads through the first week.

And indeed, the first week of Vent with Michelle Malkin did feature video ads at the beginning of each episode. But by the end of week two, the video ads had disappeared.

That was back when Malkin did five episodes of Vent per week and hosted the video files on her own servers. She also tried branching out with additional video projects such as Citizen Journalist, Press Play, Hot Air Films and Jihad Watch.

Fast forward to June of 2007. In a move that signaled near-certain financial distress, Malkin announced that hotair.com had joined the Pajama’s Media network. A month later. Michelle Malkin told BusinessWeek that- despite six-digit per day traffic- her web sites were still operating at a loss:

Between her eponymous blog and her video blog, Hot Air, conservative author and columnist Michelle Malkin gets more than 220,000 visits per day, but says her sites still operate at a slight loss.

Malkin went on to explain how expensive it is to run a high-traffic video blog:

“We’re doing what few other blogs can do. We serve up terabytes of bandwidth,” Malkin says. “I’m shelling out for gold-plated servers. That’s expensive, and we want to be able to withstand huge traffic surges.” Hot Air, a group video-blog, in particular needs the bandwidth to stream videos.

That was July of 2007, even before she lost her O’Reilly Factor gig. She was obviously treading water even then.

Nowadays you’ll find hotair.com rarely hosts videos on their own servers. They post them to YouTube or other video services thus saving their own bandwidth. Could it be that without the O’Reilly gig, Michelle Malkin can’t afford to shell out for those “gold-plated servers” to host her own videos anymore? Let’s go to Allahpundit in October 2006:

Those O’R[eilly Factor] wages help pay for the Hot Air empire, so if O’R wants to talk about O’R, a-talkin’ about O’R she shall be!

That may lend weight to the theory that Malkin took a financial hit when she lost her job with The O’Reilly Factor. But it doesn’t explain what happened to Vent with Michelle Malkin. Early last summer the once five-day-per-week feature just suddenly vanished into the ether, without so much as an explanation from its creator/star or her cronies at Hot Air. If bandwidth was the problem, they could’ve just shifted the burden to YouTube as they’ve done with everything else the past several months. But they didn’t. They just stopped making episodes.

This is pure speculation but my theory is that the whole Vent project was just a ruse- an audition of sorts- to help Michelle Malkin snag her own T.V. show on Fox. Once she figured out that wasn’t going to happen, she dropped the pretense and stopped bothering to make the videos.

The Hot Air side projects- Citizen Journalist, Press Play, and Hot Air Films also seem to have bitten the dust. Only Jihad Watch has remained active, and even its status is up in the air now that “video editing whiz” Bryan Preston has moved on.

So, “the world’s first conservative internet broadcast network” no longer has a video production staff, no longer has any “network” to speak of, and apparently can no longer afford those “gold-plated servers”.

Captain Ed to the rescue!

26 comments

  1. Very snort worthy – snort snort

  2. Love it. She is finally getting what she deserves. She is a nobody

  3. I agree with your theory about The Vent being some kind of audition, or at least a way to have her practice doing television.

    But now for the big questions Mary. If Michelle continues to slide into irrelevancy, are you going to set your sights on any other wingnuts?

  4. LOL, Tommykey. If Malkin ever “retires”, maybe so. There are a lot of them to choose from, that’s for sure. 🙂

  5. I don’t think anybody will need to worry too much about Talkin’ Michelle Malkin retiring any time soon. She’s too vain, and too much of a narcissist, for that.

    Just wait until after the election, and IF the democrats make the gains they are predicted to make (it’s not a shoe-in, by any means). She’ll be back.

    Unfortunately.

  6. Nice write up. I hadn’t considered that about the audition but it is a good observation.
    Her string of failed endeavors is getting as long as a string of mardis gras beads!
    – deport them now
    – vent
    – site that competes with Drudge in traffic
    – O’Reilly appearances launch television career
    – More sympathy for Geraldo than for her
    – Stalkin the 12 year old
    – Not making it as the CPAC queen

    She is going to be relegated to the HSN before long hawking other pundit’s books…

  7. Oh, and this is going way back, anyone remember her Porkwatch site?

  8. Now, if we could only get rid of Ann Coulter, Rush Limbaugh, O’Reilly, Lou Dobbs, Michael Savage, Glenn Beck and a few other idiots I might be able to take off this tin foil hat I’ve been wearing.

  9. Oldfart,
    I really think that part of the reason all the pundits you mentioned don’t like McCain is that if he were to win the “anger factor” would be greatly diminished in general which translates to a definite drop in listeners/viewers. An Obama win will send the hate meter into the stratosphere.
    I’m not that against O’reilly — he seems to be a little more willing to put opposing viewpoints on (and yes he is overbearing). When he had Michelle guesting for him I emailed his show and told them until she was off the show I wouldn’t watch him. I stuck to my promise but I doubt he ever saw the email.
    When an immigration bill is passed that makes some sort of allowance for assimilating the already in-country illegals, the Becks and Dobbs shows will fade rapidly.

  10. Great coverage, just what I wanted to see! This blog will be a daily read from now on in. I think Bryon Preston was probably sick of not getting paid and I believe he did probably leave on a bad note. The fact that he never said good bye to his readers is suspect. And he definately was a character those readers embraced.

    They had open registration the other day and it appears some really scary fringe types are starting to post there, so if she was trying to make it less of a wingnut hole by bringing in Ed, it just may have backfired.

    The people are hateful. I have to laugh at O’Reilly calling Arianna Huffington a nazi with Malkin buddy Mary Katherine Hamm, Billo should do a piece about the rightside of the blogosphere, they are far worse than anything you have ever read on the HuffPo. I am wondering if maybe when Malkin was working for Billo if he didn’t go into both HotAir and her blog and was not happy with what he saw. You know how someone like him hates bloggers in general and the internet.

    AllahPundit, HotAir’s lead blogger wrote a post about Angelina Jolie and the comments were just unbelievable. “Far Right Ann Coulter wannabee also Debbie Schlussel” came in on the thread to wack HotAir and him for saying something nice about Jolie, and this other one came in and attacked Schussel and posted links to another Rightwing blogger who Schussel attacked 2 years ago. Talk about loon entertainment for free. Malkin cannot be proud of this on this money pit of a blog.

    The various posts about the assault on Barack’s name are vile Far Right types, just incomprehensibly hateful. The posters who try to be reasonable throughout the comments are being attacked and told they are Obama supports, and they are attacking HotAir in general, it’s unbelievable. Some of her original readers who have been there since day one are dismayed about how this new bunch of idiots have come in since welcoming Captain Ed’s readers to comment.

    What’s mind-boggling to me is that Malkin is fringe herself, so it’s illogical. They are all senseless fanatics.

  11. Some samples of the refuge/comments on her vblog:

    Under the blog heading: Video: McCain repudiates the “Barack Hussein Obama” crowd again; Update: RNC threatens Tennessee GOP; Update: Tennessee GOP backs down

    “America is a Christian nation

    Red Pill on February 28, 2008 at 11:45 AM”

    “Obama to CBN News: We’re no Longer Just a Christian Nation

    Red Pill on February 28, 2008 at 11:52 AM”

    “Stupid is as stupid does, RNC about BHO.

    Quit playing Atlas, assuming responsibility for supposed unfortunate mistakes Obama’s daddy made. Since a rose is a rose and Hussein isn’t a nickname, the RNC had best leave Tennessee their free speech. It’s just like the hypocritical North to brow beat the South about good manners. The Bill of Rights takes precedence to BHO or any PC flim flam flack.

    maverick muse on February 28, 2008 at 11:58 AM”

    “Isn’t that John Hagee with McCain in the clip? In a clip yesterday he was with Rod Parsley. What’s going on with him and pastors?

    74impala on February 28, 2008 at 12:15 PM
    More deception.

    All four Presidential candidates are courting the support of evangelical Christians. (note Michelle Malkin’s write-up of Hillary’s recent appearance on the 700 Club)

    Only one of the four Presidential candidates would be willing to publicly confess that Jesus Christ of Nazareth is Lord.

    Red Pill on February 28, 2008 at 12:24 PM”

    “RED PILL, some great posts, thx.

    Here is the bottom line.
    We all use many nicknames and middle names, AP included. Hell, almost all of us use a moniker for commenting.
    Middle names have been used for almost all presidents throughout history, as well as many other famous people. Nicknames really are ubiquitous. Hotair has used scores of nicknames from Cankles, Spitter, Silky, “W”, etc. We’ve all seen the attacks on the current admin., lefties using Bushitler….and worse.
    Even the ‘Boss’ here has been given ‘firecracker’ in a loving way.
    SO, WHAT IS THE DIFFERENCE?
    HUSSEIN IS AN ISLAMIC – MUSLIM NAME! PERIOD.
    Therefore, if anyone suggests it is beyond use, a muslim name, even tho it is a given name is out of bounds, then I say SHAME ON YOU.
    .
    SHARIA LAW HAS COME TO HOTAIR.
    Are we not allowed to draw or look at motoons anymore either?
    Thats the ONLY reason HUSSEIN is not allowed, because it’s muslim, and that my friends is SHARIA CREEP.

    shooter on February 28, 2008 at 2:22 PM”

    “Obama’s middle name should be heralded widely and often to inform people of his formative years.

    They are relevant!

    The RNC’s position is nothing more than an accentuation of its ineffectiveness over the past few years.

    Al-Ozarka on February 28, 2008 at 4:18 PM”

    “Shouldn’t someone ask Obama why he is ashamed of his appearance in Somali attire? I think it non-issue and frankly don’t care – it is meaningless – but so many of his staff are in a tizzy, demanding apologies — someone should ask the Senator why he is so sensitive about it.

    Same for his middle name… Every time somebody uses it, the Obama side wants an apology. Before apologizing, shouldn’t somebody ask him if he is ashamed of it? Is he trying to pretend he does not have a middle name? The issue, as with the photo, is driven by Obama supporters.

    What is it that they dislike about his name or the photo?? Simple question – somebody ought to ask him.

    UreyP3 on February 28, 2008 at 6:41 PM”

    “UreyP3 on February 28, 2008 at 6:41 PM
    The simple answer is that he is a radical black Muslim, with ties to the Weather Underground, and he is trying to “pass” as Christian in order to gain control of the most powerful office of the most powerful nation in the world.

    The fact that he attends a “Christian” church means nothing. I could sit in a garage for a week and not turn into a car.

    If he wants to prove that he is a Christian, let him confess with his mouth that Jesus Christ is Lord.

    that if you confess with your mouth the Lord Jesus and believe in your heart that God has raised Him from the dead, you will be saved.
    Romans 10:9 (New King James Version)
    Therefore I make known to you that no one speaking by the Spirit of God calls Jesus accursed, and no one can say that Jesus is Lord except by the Holy Spirit.
    1 Corinthians 12:3 (New King James Version)
    and that every tongue should confess that Jesus Christ is Lord, to the glory of God the Father.
    Philippians 2:11 (New King James Version)
    Beloved, do not believe every spirit, but test the spirits, whether they are of God; because many false prophets have gone out into the world. By this you know the Spirit of God: Every spirit that confesses that Jesus Christ has come in the flesh is of God, and every spirit that does not confess that Jesus Christ has come in the flesh is not of God. And this is the spirit of the Antichrist, which you have heard was coming, and is now already in the world.
    1 John 4:1-3 (New King James Version)
    Whoever confesses that Jesus is the Son of God, God abides in him, and he in God.
    1 John 4:15 (New King James Version)
    For many deceivers have gone out into the world who do not confess Jesus Christ as coming in the flesh. This is a deceiver and an antichrist.
    2 John 1:7 (New King James Version)
    Red Pill on February 28, 2008 at 7:49 PM”

    Michelle Malkin has created a cestpool of hate. The comments I posted are from people who are the most misinformed in America and some of them are almost threatening in nature.

  12. voiceofreason:

    re: the hate meter. I would agree, and I would go a step further and say that suppose (and as we know, it’s getting increasingly unlikely by the day) that Hillary pulls it out. If the hate meter starts pegging with a potential Obama presidency, just imagine what would happen if we have a Clinton II.

    Unlikely at this juncture, but still…

  13. I think the Left side of the blogoshpere has to get the message out there that these Conservative bloggers attract the worst readers and commenters the blogosphere has to offer.

    Keith Olbermann needs to do a piece about it on his show, displaying samples of the comments.

  14. Zenman,
    I’d agree that would send some into cardiac arrest, never to be heard from again.
    Whether McCain or Obama wins I think some of the rancor will subside with Bush/Clinton off the scene.
    The news outlets have gone on an Obamania orgy of sorts and seem to be a little embarassed by it now. Could that magical day where the media finally acts more balance as a whole have arrived?

  15. voiceofreason:

    I would love to be able to say that the magical day has arrived, but since the day that TV news outlets became profit centers, and not FCC-license mandated public services (when the Fairness Doctrine was eliminated in 1987), balance has become no more than a buzzword, just like the flashy slogans we get from Faux Noise “We Report You Decide”, and “Fair and Balanced”.

  16. Agreed and agreed. I must confess—- I look at her blog out of sheer curiosity. She seems to have about 30 regular commenters who fawn over her ridiculously misinformed blog posts with remarks like “Michelle- Thank you so much and God bless you. You are a wonderful and beautiful person. Go with Christ.” blah blah blah.

    Absolutely stunningly stupid and hateful people with monikers like “hateLibs” ( I don’t know why he hates librarians) or 30pcsofSilver (ummm…. I don’t get it).

    However there is this one dude named Rusty who routinely posts well-thought, informed progressive rebuttals to her nonsense. The guy comes back all day to defend his points and generally reduces her Klan to a pack of hysterical, rabid idiots raving about the “war on terra” or islamo-fascism or some such other crap.

    I must admit that it’s pretty fun to watch there tiny heads explode.

    For a good laugh look at the exchange she had with wonkette.com a few months ago. They ran a hilarious photoshopped picture of her that she went absolutely ballistic over. Her Klan mobbed wonkette with some real butt-sore comments. They looked stupider than a bunch of Ron Paultards.

  17. The whole “Hussein” thing is ridiculous. For God’s sake, Michelle’s middle name is “Perez.” If we use the same logic as the idiots that frequent her site, then Michelle must be Mexican with a name like Perez. And if she’s Mexican, she must be here illegally!

  18. Daniel:

    Good point! The hypocrisy of that site never ceases to amaze me. For instance: She raves on at length about her precious border fence but conveniently forgets to mention that people owning land on the border that just happen to donate millions to the GOP won’t be getting a fence on their property.

  19. The hypocrisy of that side never ceases to amaze me. She and the rest of them will go on about Louis F enforsing Obama but will not mention this –

    http://www.catholicnewsagency.com/new.php?n=11947

    Billo has also been real big on ignoring it, amazingly enough you haven’t seen The Catholic League’s Bill Donahue spewing out his hate, this time directed at McCain, on Faux. In the past he’s been given a platform against Madonna, John Kerry, Rosie, but this time Faux is not biting.

    He has been relagated to only posting it on his silly site at The Catholic League.

  20. Have you read the latest over there about the Marines killing the puppy video? The comments are sick to vile.

    This article covers it all including her commenters.

    http://www.prisonplanet.com/articles/march2008/030408_puppy_video.htm

  21. What a bunch of hateful people.

  22. If there’s anything more I want is for this little mean spirited bitch is to fall flat on her face with everything she attempts for the rest of her life. I will lol too.

    This evil little piece of devils waste needs to fall down all the way with nobody willing to help her back up.

    Just like she attacks everyone she has ever disagreed with…she will surely bring the same upon herself. Just like she attacks those who are not strong enough to defend themselves.

    She is not human. She is a Reptoid.

    MM was not born. She was grunted out of the devils anus.

  23. Look what happened to her buddy Melanie Morgan.

    They are losing their grasp, one by one.

  24. Barb:

    It gets better. Have you noticed the ratings to the TV election coverage? Foxy Noise is getting trounced by both CNN and, gasp, MSNBC!

    I’m telling you, America is waking up to the Neocon games, and I don’t think America is going to put up with it anymore.

    Hallelujah!

  25. I did see that, fabulous news.

    I just cannot for the life of me understand why the Baltimore Sun would want to profile Malkin, she is got to be the most uninteresting wingnut specimen out there. And The new Yorker? It almost seems like a fantasy she made up to post on her blog.

    I guess she needs that plug, or any to keep her afloat within that crackpoot world she moves in. The comments on her blog about the interview are really sickening, her readers are truely that completely twisted brand of wingnut syncophant you can only find on her site or on Hotair.

    http://www.baltimoresun.com/entertainment/custom/altoday/bal-al.malkin09mar09,0,32567.story?page=1&track=rss

    Oh well, it did end up in the entertainment section…LOL.

  26. Hilarious the Double-M Conspiracy –

    http://www.youtube.com/watch?v=QrqC9KsFN2w